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As the 2024 SportsPro rankings are unveiled, Biles solidifies her status as the pinnacle of commercial value in sports

In a stunning display of market prowess, Simone Biles has once again claimed her position as the world’s most commercially valuable athlete, leaving renowned stars like Lionel Messi and Vinicius Junior in her wake. With an impressive score of 96.16 out of 100, Biles cements her legacy as a powerhouse in sports marketing.

Vinicius Jr and Messi: The challengers

Following Biles, Brazilian sensation Vinicius Junior secured the second spot with a strong 91.52, while football legend Lionel Messi has slipped to fifth place with 89.67. Biles’s dominance highlights a remarkable shift in the commercial landscape, showcasing the rising influence of female athletes.

Simone Biles

Also making headlines is Caitlin Clark, who debuts in fourth place with a commendable 90.26. Her rapid ascent signals a new era for women in sports, challenging the long-standing male-dominated narratives.

A balanced representation in rankings

The 2024 rankings reveal a noteworthy gender balance, featuring 28 male and 22 female athletes. This shift emphasizes the increasing recognition and value of female athletes in the commercial arena.

The rankings are determined through a comprehensive evaluation of brand strength, market potential, and economic impact, offering insights into each athlete’s commercial worth.

With the sports sponsorship market projected to soar to $102 billion by 2030, brands are keen to align themselves with top athletes, making this year’s rankings more crucial than ever. As the full list of the top ten most marketable athletes of 2024 is revealed, the spotlight remains firmly on Simone Biles as she continues to redefine what it means to be a leading force in sports marketing.

As if getting a special gift from your boyfriend who just returned from a successful European campaign was enough! Just moments after revealing the surprise she received from Jonathan Owens, Simone Biles had another major news to share with her fans, and this time, the achievement came as a nod to the struggles she went through in her life.

In her recent Instagram story, the Olympian shared the major milestone the recently released documentary Simone Biles: Rising has achieved. Revealing that the Netflix show has bagged a Best Sports Documentary nomination at the Critics Choice Documentary Awards, Biles also expressed her elation over it. “My jaw just dropped,” her jubilation is understandable, and the 7x Olympic gold medalist doesn’t even try to hide her ecstatic feeling.

Biles shared an Instagram post by Katie Walsh, the director of the Netflix docu-series, which broke the news first. “So honored to be nominated for TWO @criticschoice documentary awards and in company with an amazing collection of films!” the film director wrote in her post. Obviously, the gymnast couldn’t hold back on her happiness, especially considering that the show only has one season till now.

Simone Biles

And in her social media update, Biles also pointed it out, noting how special it feels for her as well. “So grateful & blessed,” the Houston native remarked in her IG story from today. Her latest milestone will surely give Simone something to gloat about as she travels across the country with her Gold Over America Tour squad helping the sport to gain more exposure. While Jonathan Owens’ wife is justifiably having a hard time holding back on her emotions, the triumph of the Netflix documentary will once again reaffirm the faith Walsh has in the gymnast’s prowess, and how she commends the struggles Biles has gone through.

Walsh’s admiration of Simone Biles bolstered

While the 27-year-old gymnastics GOAT’s performance in Paris for the 33rd Olympic Games was emphatic, it was even sweeter for those who remembered how things transpired in Tokyo three years ago. Biles’ run-in with the twisties caused her to lose her focus and she pulled out of the final. While her coach and family stood by her decision the fans’ view of it wasn’t the same. They were quick to slam Simone as a quitter, claiming that leaving her teammates to fend for themselves in the final wasn’t a very nice move. The collective clamor sent the WCC gymnastics into a hiatus, only to return after a couple of years and reinstate herself as the greatest star of the sport that there ever was.

Returning after three long years, the Gold Over America Tour is mesmerizing fans across the USA. Led by the enigmatic Simone Biles, the pop-styled show is showcasing the best of the sport in all its glory. However, the daunting pressure to keep the followers entertained doesn’t mean the squad can’t have fun on the road.

The GOAT gymnasts have been showing off their skills in the best way possible in the best venues across the country. Along with providing a thrilling experience to the fans, it is also proving to be a great time for the stars to bond. And now, as another BTS clip surfaces from the Biles & Co. camp, fans can’t help but affirm the Texan’s elite status once again.

Simone Biles

Simone’s colleague Ian Gunther recently shared a clip on Instagram highlighting how the GOAT gymnasts keep pushing each other to a greater standard. The social media post from October 8 shows Gunther, Biles, Joscely Roberson, and others trying their hands at a standing 1-and-a-1/2. While all others make a list of mistakes during the attempt, the 7x Olympic gold medalist executes the move with precision.

In the clip, it can be seen only Biles manages to land the move, while Yul Moldauer, Roberson, Gunther, and Casimir Schmidt all fail to do so. After her success, Simone noted that she wanted to take things further and claimed that she would like to try out the move on the beam as well. “I’m just a girl,” she jays jubilantly afterward.

Naturally, fans were delighted to see Biles doing what she does best: prove her superiority at every chance she gets. Claudio, like many of us, is stunned at how gracefully Simone can pull off even the most demanding skills with ease. “The girl is a freak of nature,” said the fan in the comments, hailing her as a true once-in-a-generation talent, and others vehemently agreed.

he gymnastics community is once again bowled over by Simone Biles

Simone Biles

She the goat for a reason!!” proclaimed Kyla and Biles’ stats would confirm her statement. With 30 Olympic and World Championships gold medals to her name, Simone would still be the best American gymnast even if she didn’t compete at the 2024 Paris Games. With her triumphs in Paris, she has sealed herself as the best in the world, and Kyla’s comment reflects the sentiment of the community in general.

The Houston native has five skills named after her, a rare milestone for any gymnast. And now, as she expressed her wish to attempt the standing one-and-a-half on the beam, fans can’t help but speculate if a sixth Biles skill is on its way. “Omg ON BEAM! Could be the next Biles skill!” exclaimed another fan, and we’re just as excited to know for ourselves! “i think i would have an actual heart attack if she did that on beam,” said Georgie, noting how difficult the move looked on the mat.

By now, Simone Biles‘ ease at executing even the most difficult gymnastics skills is beyond any debate. With 7 Olympic gold medals under her belt, Biles has sealed her status among the gymnastics fraternity. Not just that, but the fact that she has five moves named after herself goes on to prove just how incredible she is at what she does. But that doesn’t mean the Texan can just turn up and shock the world with her prowess. Instead, even she needs time to perfect her skills.

Simone Biles

The revered gymnast took to Instagram to share rapper Gerald Gillum’s post taken at the latest stop of the Gold Over America Tour. At the Barclays Center in Brooklyn, New York on October 5, Biles was lauded for her incredible impact on gymnastics along with for having so many skills named after her. When the host of the show asks Simone what is the process behind learning a new skill, the GOAT reveals it’s not an instantaneous one, like many would like to believe. “Most of the time before I compete a new skill, I train it in the gym for a year,” Biles tells the full house who fill the arena with loud applause.

The answer would only make Gillum admire Biles even more, and his emotions were captured in the IG story’s caption as well. “Forever inspired by ur greatness sis!” the music producer exclaimed, as he underscored that there should be no debate about Biles’ G.O.A.T. status. Gillum got to make his day even brighter when he got to meet Biles backstage after the incredible show.

Considering how well the GOAT tour is going, Gillum’s excitement was not misplaced either. Biles & Co. has been spreading its magic all over the country and there’s more to come.

Simone Biles

Simone Biles spreading golden joy across America

The pop-styled gymnastics show made its return after a three-year break, and fans of the sport couldn’t wait to see what the GOAT had in store for them this time around. While Olympic medalists Stephen Nedoroscik and Suni Lee opted to sit this one out to pursue their own passion for the time being, the show still had enough talent in its roster to ensure the fans were given the experience to remember. Hitting some of the most iconic venues in the USA, the Gold Over America Tour has been enticing, not only to gymnastics fans but to stars from other sports as well.

Simone Biles

Only a couple of days ago, NFL’s Cam Heyward revealed to Biles during an interview that he was waiting to catch the gymnast in action at the PPG Paints Arena in Pittsburgh. Performing alongside Jordan Chiles, Hezly Rivera, Joscelyn Roberson, Yul Moldauer, Brody Malone, and more stars, Biles also noted that the GOAT aims to bring more exposure to male gymnastics in general. Have you watched any of these shows yet? Or are you waiting for your turn? Tell us your most awaited star from the Gold Over America Tour with a comment.

Simone Biles was always meant to dominate the mat; everyone around her knew as much too. However, it looks like someone else in the family takes after her too. Enter Ronni Biles, famously known as Baby Biles. The G.O.A.T.’s adorable niece has always had a penchant for the sport from the very beginning. According to her mother, Sammi Biles, the tiny top would mount herself high on the rings in her crib. However, it looks like she might want to follow in her TT’s (as she fondly calls her Auntie Simone) footsteps.

On September 30, Sammi shared an adorable video of Ronni practicing her beam moves in front of the mirror. The beam in question? A piece of tape across their wood flooring, courtesy of Grammi. Simone Biles’ sister-in-law and Ronni’s mother captioned the video, “hahah little miss ronni biles may need a @spiethamerica soft beam here soon 😂 not even 2 yet & loves gymnastics so much 😳😍” The tiny tot admires herself while she imitates the salute, nearly falling on her back.

Simone Biles

Ronnie Biles then puts her hand on the floor, promptly (or struggling to) lift her left foot up in the air before she gets back up. All this while Sammi is being supportive, cheering her daughter on. But while Baby Biles attempted the move again, their German Shepherd decided to walk right past her. However, this is where we get to see the toddler’s professionalism. Anyone else would be distracted, but not miss Ronni Biles!

Simone Biles is a natural, and it looks like the toddler might be too. Apart from tumbling and twirling, the tiny tot is a member of WCC, owned by Ronald and Nellie Biles. Sammi shares an image of Ronnie nailing her landing on the ‘beam’ before sharing a few more images and videos of what her career path would be like. Wearing a bedazzled black leotard, Baby Biles can be seen bouncing on a trampoline in one of them.

However, she finally gets to step on an actual beam, while her father, Ron Biles II, guides her across it. Curious as ever, Ronnie looks around as she takes confident strides across it before melting into her father’s arms. Sammi captioned the video, “this is everything💙”. We’re still not over the mini GK Elite loetard. We understand why Baby Biles is enthralled by the sport; she even got to experience it firsthand at the Bercy Arena. What was her experience like?

The legendary gymnast hints at her future, leaving fans wondering if she’s really done with the sport.

Simone Biles has once again taken the gymnastics world by storm, winning four medals at the 2024 Paris Olympics. But as soon as the games ended, the focus quickly shifted to one pressing question: Is Simone Biles retiring? Despite being only 27, speculation around Biles‘ retirement has intensified, largely due to the sport’s history of short athletic careers.

Biles, however, isn’t ready to hang up her leotard just yet. “In gymnastics, the longevity has never been there,” she explained in a recent interview, adding, “This isn’t normal what we’re doing.” Indeed, Biles‘ incredible comeback after stepping away from the Tokyo Olympics due to mental health struggles was nothing short of extraordinary.

Simone Biles

A historic comeback and an uncertain future

Biles is no stranger to the pressure of performing on the world’s biggest stage. After Tokyo, where she made the tough decision to withdraw from multiple events, many believed she would retire. But her remarkable return at Paris, where she claimed three gold medals, solidified her status as one of the greatest gymnasts of all time.

READ MORE: Kylie Jenner Channels Her Inner Movie Star in Paris, Plus Simone Biles, Naomi Campbell, Rosalía and More

In an interview, Biles expressed her frustration with the constant retirement talk. “As soon as you finish the Olympics, they’re like, ‘What’s next?’ and I’m like, ‘Damn, I can’t even relish in this moment.'” For Biles, the focus now is on her mental and physical health, and she has no immediate plans to make any decisions about her gymnastics career.

However, when asked directly about retirement, Biles left the door wide open: “You never say never… The next Olympics is on home turf.” While she hasn’t committed to competing in the 2028 Los Angeles Games, her recent post on X (formerly Twitter) gave fans hope, stating, “I haven’t retired though.”

Simone Biles

Despite the ongoing retirement rumors, Biles is anything but idle. After the Olympics, she launched her Gold Over America tour, which celebrates gymnastics and takes her across 30 cities. For Biles, the tour is about more than just performing. “It’s sharing the love and passion we have for the sport with our audience,” she said.

With a busy schedule that includes her tour and even starting a new restaurant, Biles has shown no signs of slowing down. As for whether she’ll compete in 2028, only time will tell, but one thing is clear: Simone Biles is far from done making history.

Plus, Rebeca Andrade on her future in the sport and a look back at Elena Grudneva from the 1992 Olympic Games in Barcelona

Seven-time Olympic gymnastics gold medallist Simone Biles has her next endeavour: a new restaurant, aptly named “Taste of Gold,” inside Houston Intercontinental Airport.

The venture is in partnership with The Playmakers Group and is set to open in early 2025.

Simone Biles 

“I am a foodie at heart,” Biles said in the press release. “And our hope with Taste of Gold is to offer a beautiful dining experience that features award-winning, signature menu items with some of my favourite flavours sprinkled in for our guests.”

According to the release, Taste of Gold will celebrate Biles’s remarkable global achievements. The chef-crafted menu will feature signature food and beverage items curated by restaurant industry innovator Mark Brezinski and created to ‘wow’ every traveller.

Embarked on the Gold Over America Tour

Beyond her Olympic ambitions, one of Simone Biles‘ big dreams was to tour the U.S. Now, that dream is coming true as she embarks on the Gold Over America Tour (GOAT), traveling to 30 cities to connect with fans. Biles is currently in Los Angeles, meeting the supporters who have cheered her on, especially after her standout performances at this summer’s Paris Olympics.

With 11 Olympic medals under her belt, Biles is the most decorated gymnast in history, and fans are eagerly speculating about what’s next.

Biles’ future plans

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Simone Biles 

In Paris, Biles clinched four medals: three golds (Team, All Around, Vault) and a silver in Floor, fueling excitement about her potential appearance at the 2028 Los Angeles Olympics. While many see her as a natural contender, Biles recently shared some insight into her future plans that leaves room for possibility.

“It’s like I can never get a break; it’s we won at the Olympics, and then it’s like it’s living in the moment, taking in everything day by day, and just doing the celebration tour with the cast and the audience,” Biles told Young Hollywood on YouTube.

After withdrawing from several events at the Tokyo Olympics due to the “Twisties,” a spatial disorientation that affected her performance, Biles made a triumphant comeback in Paris. However, she remains cautious about her next steps. Speaking to USA Today, Biles hinted at participating in LA 2028, saying, “Never say never.”

By 2028, Biles would be 31, making her the oldest all-around Olympic gymnastics champion in over 70 years. While she’s weighing the demands of the sport and taking time before committing to the LA Games, Biles remains open-minded about her future, showing that her journey – both in and out of gymnastics – is still unfolding.

From Hollywood to New York and everywhere in between, see what your favorite stars are up to

Stars have been everywhere this week, from Kylie Jenner exuding Old Hollywood glam in Paris to Simone Biles making an appearance in New York City. Back in the City of Love, Naomi Campbell attends a special ceremony while Rosalía flashes a wave the day after her birthday bash.

Here, are the best photos of celebs out and about this week. Come back tomorrow for more of the latest A-list outings!

Simone Biles 

Kylie Jenner exudes Old Hollywood glam at the Schiaparelli show during Paris Fashion Week on Sept. 26.

Sporting her diamond goat necklace, Simone Biles takes her seat for the Zeta Live 24 conference on Sept. 26 in N.Y.C.

Naomi Campbell is radiant at the award ceremony for the Insigna of the Knight of the Order of Arts and Letters in Paris on Sept. 26.

Simone Biles proved again during the Paris Olympics why she’s considered the best in business. Coming from a bittersweet Tokyo Olympics, she had some people speculating whether she would be at her best this time. However, she ended up shutting down those speculations quickly, winning four medals—3 gold and one silver—in the competition, proving to the world once again that she was the greatest of all time.

Now, to honor her achievements, a company has come forward to honor her. Designsbysantwon, a company that designs rings for winners of competitions, has designed ‘5 CUSTOM CUT STONE’ gold rings for Simone Biles to hopefully present to her. All the rings have the central theme of having both Simone and the Paris Olympics in them.

For example, one ring has Biles written in it with the Eiffel Tower designed in the background. Another has Simone written with the colors of an American flag. The company said that they wanted to gift these rings to Simone Biles herself. “This concept, Should the Queen accept, will be 100% GIFTED✨ REAL GOLD for the REAL DEAL🙌🏿.” They asked the people who were commenting under the post to tag Simone so that this could reach her.

Simone Biles

The company was successful in its pursuit, as Simone commented within an hour of the post being uploaded with a shocked reaction, “😱😱😱😱” It is unclear when the gymnast will receive the rings now that she’s embarking on the Gold Over America tour. But it is a great gift to her for her achievements. The company has designed rings for numerous other competition-winning teams.

Numerous other teams have designed their rings from the company. This includes numerous cheerleading teams like the Sassycats, who became eight-time NCA All-Star National Champions. Roosevelt University, who won the NCA Collegiate National Championship in 2024, the 2024 NHSCC National Champions High School Bobcats, and Team Australia, who won the 2024 ICU World title, are some of their other clients.

However, they won’t be taking any compensation for the rings presented to Simone Biles and want to gift them to her for her incredible achievements. This continues the long list of people who have congratulated and paid tribute to Simone Biles after her incredible Paris Olympics campaign. This list includes not only fans of the gymnast but also celebrities who don’t seem to get enough of her either.

Numerous celebrities paid tribute to Simone Biles for her Olympics campaign

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