The Mexican is the top star in the boxing business according to Robert Garcia
The commercial success of Canelo Alvarez isn’t up for debate in the boxing world, of which he became the face after the retirement of Floyd Mayweather Jr, the Mexican’s executioner in 2013.
For that reason Saul Alvarez has the luxury of deciding who his opponents are, and regardless of their standing, his drawing power remains unmatched.
Robert Garcia: Canelo is a superstar whoever he chooses to fight
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In his last fight on September 14 against Edgar Berlanga, Canelo generated approximately $17 million in box office at the T-Mobile and around $60MDD in pay-per-view (PPV) sales, according to Sports Business Journal estimates. So in total he generated about $80 million by picking his opponent.
Those numbers deflate any attack on Saul Alvarez over his choice of opponents, believes trainer Robert Garcia, as only stars like Floyd Mayweather Jr. can do that.
That tells you that Canelo is a superstar, he’s the face of boxing right now. People make fun of him for his choice of opponents, but when you look at the buys, when you look at the gate, does he look like he’s found the right spot?
“Mayweather was also in that position where no matter who he fights or who he puts on an exhibition with, he’s still going to put up good numbers. So, there are very few that could do that and Canelo is one of them,” Robert Garcia told FightHub TV.
How much did Saúl Álvarez earn in his fight with Berlanga?
Canelo Alvarez’s fight with the highest PPV sales
- Mayweather vs Canelo 2013: 2.2 million units
- Canelo vs Golovkin 2017: 1.3 million
- Canelo vs Golovkin 2 2018: 1.1 million
- Canelo vs Chavez Jr 2017: 1 million
- Canelo vs Cotto 2015: 0.9 million
- Canelo vs Plant 2021: 0.8 million
- Canelo vs Berlanga 2024: 0.75 million
