Jake Paul is scheduled to fight Mike Tyson on November 1 in Arlington, Texas
Jake Paul is taking his ventures beyond the boxing ring and into the restaurant world with his latest partnership.
The YouTuber-turned-boxing sensation has teamed up with Dog Haus, an award-winning fast-casual restaurant chain, to become a 25-unit franchisee.
Jake Paul’s new knockout business plan
Paul’s expansion into the restaurant business will begin with four Texas locations, strategically timed ahead of his upcoming fight with boxing legend Mike Tyson on November 15 at AT&T Stadium in Arlington, Texas.
“This multifaceted partnership spans across the Dog Haus ecosystem, including marketing leadership, in-store experience, culinary innovation, franchise ownership, and the overall strategic vision of the brand,” Paul’s team announced in a statement.
The collaboration between Paul and Dog Haus goes far beyond a typical endorsement deal.
In addition to owning the franchise units, Paul will also take a seat on Dog Haus’ board of directors, working closely with the brand’s leadership to help shape its future growth.
His first stores will open across Texas, including in Dallas, Houston, and San Antonio, before expanding to other regions like Florida and Puerto Rico.
“I’m all in,” Paul said during a recent visit to a Dog Haus location in Arlington.
“I’ve been a fan of Dog Haus for years, and I’m fired up to push the limits and help take this amazing brand to a whole new level. I’m jumping in their corner and excited to introduce their food and experience to everyone across the country!”
Dog Haus CEO Michael Montagano shared the backstory of how the partnership formed, crediting Paul’s spontaneous visit to one of their Texas locations before his originally scheduled fight with Tyson.
Impressed by the experience, Paul reached out, sparking a conversation that would eventually lead to the partnership.
The timing of the collaboration couldn’t be better for Dog Haus.
The brand will play a prominent role in promoting Paul’s highly anticipated match against Tyson.
Dog Haus will be a branding partner for the fight, offering special promotions, in-store experiences, and even new menu items in the lead-up to the event.
In celebration of the fight, Dog Haus will host “Fight Night Haus Parties” at all of its locations nationwide on November 15, offering fans a chance to connect with the action.
Select locations will also provide the opportunity for fans to meet Paul in person.
